Canada Goose, the Toronto-based company best known for its luxury parka, is finally set to go fur-free by 2022 after years of campaigning by animal activists.
The company has been a target of incessant criticism by animal rights activists over its use of goose down and coyote fur.
Through a phased approach, Canada Goose will stop buying fur by the end of 2021 and cease manufacturing with fur by the end of 2022.
However, there is no word on the use of Goose Down by the company, which too is extremely cruel to birds. According to PETA, “Birds used for down feathers – which are stuffed into the jackets – are violently killed for both their feathers and meat, and their throats are often slit while they’re still conscious and able to feel pain.”
Making the announcement, Dani Reiss, President & CEO, Canada Goose, said in a release, “Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to; this decision transforms how we will continue to do just that.”
“This is a significant step forward toward building a more humane and sustainable world. We applaud Canada Goose’s commitment to end the use of all fur by late 2022 and the leadership position they are taking in their industry,” said Barbara Cartwright, CEO of Humane Canada.
Taking baby steps towards sustainability, Canada Goose launched its most sustainable parka to date, the Standard Expedition Parka, followed by the introduction of a new category of lightweight down jackets, the Cypress and Crofton earlier this year.
The Standard Parka generates 30 per cent less carbon and requires 65 per cent less water during production compared to the in-line Expedition Parka, while the Cypress and Crofton jackets are both made with recycled nylon.
“We continue to expand – across geographies and climates – launching new categories and products designed with intention, purpose and functionality. At the same time, we are accelerating the sustainable evolution of our designs,” Reiss added.
In 2019, Canada Goose announced its commitment to achieve net-zero carbon emissions and reduce emissions by more than 80 per cent from current levels by 2025. The brand also plans to transition 90 per cent of its materials to Preferred Fibres and Materials, sustainable alternatives to conventional materials, by 2025 and plans to integrate sustainable solutions into 100 per cent of its packaging by 2025.