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Friday, January 27, 2023

US Vegan Cosmetic Brand MakeUp Eraser Comes to India

The iconic makeup remover brand from US ‘MakeUp Eraser’ has now entered the Indian cosmetics space. Launched by Elexsis McCarthy in 2013, the product helps makeup lovers remove all their makeup using just water.

The product comes in multiple colours, and has short fibre on one side and long fibre on the other, allowing cleaning and exfoliation at the same time. The makeup remover is a blend of a premium, antibacterial polyester that contains millions of tiny hair-like fibres that work as a suction cup to pull all makeup up and out of the skin. The material is dermatologist approved and safe for all skin types, as per the company.

Capable of wiping of heavy makeup, the product is cruelty-free, vegan, paraben and toxin free, and is suitable for sensitive skin. There is no need to use chemicals and oils on these fibre wipes, and it works perfectly with water.

Harsh toxins, chemicals and parabens in makeup cleansers can cause damage to the skin, and most products are not vegan-friendly. Moreover, the company says that MakeUp Eraser is the most sustainable makeup remover in the world as the product can be washed and reused. It is capable of removing smear-proof, waterproof makeup and mascara with using only warm water.

The product is exclusively available on Glow by Tressmart.

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