mCaffeine, India’s First Caffeinated Personal Care Brand, announced on the occasion of World Vegan Day that it has become PETA Certified. The certification means that the company has verified that it does not conduct or commission any animal tests on ingredients, formulations, or finished products and that it pledges not to do so in the future. This makes mCaffeine’s products 100% vegan & cruelty free.
mCaffeine’s personal care range includes caffeine-infused face, body, and hair care products. Its portfolio includes shampoos, face washes, shower gels, body lotions, and face masks, which use caffeine as a major ingredient. mCaffeine won Nykaa Femina Beauty Awards 2020 for the best Coffee body scrub. The company was founded by Vikas Lachhwani and Tarun Sharma in 2015 and is based in Mumbai.
The company is considered as one of the most ethical names in personal care industry and its offerings are close to nature. mCaffeine products are dermatologically tested, SLS free, FDA approved, Paraben free and non-toxic.