Kellogg Company and Future Food-Tech have announced the launch of an Innovation Challenge that aims to promote startups in the industry. Wellness is a major area of focus for Kellogg, and through this challenge, the company is seeking pitches on unique plant-based ideas that support digestive wellness.
D’Anne Hayman, vice president of Global Innovation and Nutrition at Kellogg, will judge the finalist entries alongside Simon Burton, managing director of eighteen94 Capital in a live virtual pitch event in March. Kellogg established eighteen94 in 2016 to invest in companies pursuing next-generation food innovation, bolstering access to cutting-edge ideas and trends.
‘The Kellogg Challenge: New Microbiome-Based Innovation for Gut Wellness’ is seeking ideas on microbiome-based solution that improves gut wellness. As per the company, new plant fibres, valorised fibres from waste streams, prebiotics, postbiotics, fermented ingredients and new non-spore food stable probiotics all have the potential to improve digestive wellness – and thus, mental and physical wellbeing.
Kellogg is looking for start-ups to apply their entrepreneurial and scientific skills to show how their technology could help solve the problem and deliver tangible value to consumers. The judges and Future Food-Tech team will select the most innovative and impactful ideas to move into the live pitch round. Selected finalists will pitch their solution to the judges and global audience during the live-streamed virtual Future Food-Tech Summit on March 11, 2021. The judges will select a winner and determine the most appropriate way to work together, depending on where the winner is in its innovation journey.
Submission deadline is February 5th, 2021.