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Monday, January 17, 2022

PETA-Certified St. Botanica Launches New Haircare Range, Eyes ₹100 Crore Revenue

St. Botanica, a leading personal care brand by Emmbros Overseas, has launched a new haircare range – GO – that is enriched with naturally-derived ingredients and essential botanical extracts. The PETA-certified, all-vegan brand, has also introduced what it calls ‘India’s first-ever one-of-its-kind Purple Shampoo. The company says that it is a thoughtful combination of essential ingredients that work wonders for colour-treated hair to retain its colour and strength. The ‘GO Colored Purple Shampoo’, has been created explicitly for bleached and blonde hair, and is a formulation of Linseed Oil, Purple Mica, and Sunflower Oil.

Sahil Mehta – Director – Emmbros Overseas Lifestyle Pvt Ltd, said in a company release, “”Emmbros Overseas is a home-grown company offering an entire bouquet of ‘Made in India’ Beauty and Wellness brands. The growing demand for clean label, cruelty-free vegan beauty products has validated our thesis and we are already on a runway to become an INR 100 crore company in the next few months.”

“At St. Botanica, we believe in perfecting the art of Skin and Hair Care by using the endowment of Science to bring out the best from Nature and Natural Botanics. With GO Hair Care Range, St. Botanica has introduced yet another innovative concept with botanically rich ingredients, sustainably sourced to curate natural formulations. The range consists of 9 different shampoos and conditioners for hair specific requirements and concerns, ideal for every hair type,” he added.

Other products of the range include GO Curls Shampoo – a concoction of ultra-nourishing ingredients for curly hair and GO Anti-Dandruff Shampoo – to treat dandruff and provide scalp-soothing solution with the inclusion of Ichthyol Pale. It has also launched Hyaluronic acid-based shampoo – GO Smooth Shampoo – that contains Hyaluronic Acid to smoothen hair follicles, tame the strands, and is meant for silky smooth hair. The GO Long Shampoo is formulated with a blend of caffeine and onion to prevent hair breakage and brittleness and further stimulate healthy hair growth. Also included in the range are GO Anti-frizz, Go Volume, GO Strong and GO Anti-hair fall shampoos.

St.Botanica’s products are vegan, cruelty-free, and PETA-certified i.e. none of its ingredients, formulations, or finished products have been tested on animals. The products are also free from SLS, Paraben, Mineral Oil, and their formula is both dermatologically tested and FDA-approved.

The entire range is available at St. Botanica official website. Emmbros Overseas has over 400 products across its 5 distinguished brands i.e. St.Botanica, Oriental Botanics, Man Arden, Mom & World, and MuscleXP. The products are retailed through their brand websites and e-commerce platforms such as Amazon, Flipkart, Myntra, and Nykaa among others.

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