Zouk, a 100% vegan lifestyle brand, has raised an undisclosed amount in seed funding, led by Titan Capital and founders of Beardo and Mamaearth. With this fresh round of investment, the company aims to expand its reach across India and international markets.
As per a company statement, besides expanding the product range, it will also make significant investments to expand the team and streamline supply chain. Zouk is targeting ₹100 crore revenue from its India business, and at the same time plans to take its products to other parts of the world. The startup has been receiving enquiries from Canada, the USA and Sri Lanka.
Disha Singh, Co-founder and CEO, Zouk, said in the statement, “We are thrilled to have such an amazing set of investors for Zouk. Each investor has achieved so much in the e-Commerce and D2C space. For us, this was a match made in heaven, and we look forward to their advice and support, as we scale up.”
“We are excited to partner with the experienced duo of Disha and Pradeep. They have built a solid set of innovative products in the massive Bags category, which we believe can be taken from India to the world” said, Bipin Shah, partner at Titan Capital.
“Zouk’s proudly Indian products resonate well with the Indian online consumers, who today want to support homegrown brands. This will be a powerful base to grow the brand in the coming years.” said, Ashutosh Valani, Co-founder of Beardo.
Varun Alagh, Co-founder of Mamaearth, said, “I am glad to be an early backer for Zouk. Having taken their Vegan bags to over 30,000 customers, they have reached early product-market fit. As Indian consumers become more conscious of their brand choices, Zouk with its Vegan and socially conscious offerings, has a bright future in building a purposeful brand.”
Zouk offers vegan bags, wallets and accessories in Indian prints to its consumers. Its products are handmade by artisans in the company’s in-house manufacturing facility in Mumbai. Zouk is a PETA-approved brand with a varied set of products including laptop bags, office bags, backpacks, handbags, sling bags, tote bags, chain wallets, mini wallets, eyewear cases, travel pouches and scarves.