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Amul Moves Delhi HC, Seeks Removal of Dairy Cruelty Videos

Gujarat Cooperative Milk Marketing Federation (GCMMF) Limited, which sells milk and dairy products under the brand name Amul, had sought the removal of certain videos showing cruelty with cows in the dairy industry, from Facebook and Youtube.

The Delhi High Court has now asked for a response from Google and Facebook on the plea by GCMMF. It has issued notice to the two social media giants as well as Nitin Jain of Bengaluru Brigade for Animal Liberation (BBAL), who had uploaded the videos, to reply to GCMMF’s suit.

As per multiple media sources, Justice Mukta Gupta refrained from passing any interim order directing removal of the videos, titled “Unholy Cattle of India: Exposing Cruelty in the Indian Dairy Industry”, from YouTube and Facebook. Taking note of the defendant’s stand and the fact that the videos were in public domain since 2018, the court said it was not passing any ad interim injunction and was giving Jain an opportunity to file his reply.

The court asked Jain to indicate how the GCMMF or its members were indulging in cruelty to cows and why Amul’s mascot was used in the video. With the direction, the court listed the matter for hearing on January 15, 2021.

The suit has contended that the videos uploaded by defendant Nitin Jain “were slanderous and disparaged and denigrated the Amul brand and trademark”.

Jain’s lawyers — senior advocate Raj Panjwani and advocates Supriya Juneja and Priyanka Bangari — told the court that the Amul trademark was not being used by their client for commercial purposes.

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