Vegolution, a Bengaluru-based food startup, has unveiled Hello Tempayy, a range of flavoured tempeh made from non-GMO soybeans. The super bean-based, ready to cook food that can be adapted across cuisines, meal occasions and cooking styles. Hello Tempayy is currently available in four variants: Natural, Simply Sriracha, Peppery Szechuan Chilli and Spiced Tawa Masala.
Vegolution is the brainchild of Siddharth Ramasubramanian and Los Angeles-based Rajit Malhotra. After conducting in-depth primary research, Vegolution garnered key insights into consumers’ needs, wants and behaviour. It found out that a large number of vegetarians in India struggle to find sufficient variety in their daily diet that fits their taste profile as well as provides the essential protein and vitamins required to meet their nutritional needs. As a result, meals get monotonous. Through this offering, Hello Tempayy aims to offer the perfect mix of great taste, versatility and balanced nutrition to break the monotony of vegetarian protein options on the main plate.
Numerous other reports over the years also highlight that Indian vegetarians have poor levels of Vitamin B-12 and more than 50% of the women in India are iron deficient. Rounding out its nutrition profile, Hello Tempayy products are fortified with Vitamin B-12 and iron. They are easy to cook and can be seamlessly incorporated into a variety of cuisines making it perfect for curries, stir-fries, kebabs, rolls and so much more, said the release.
Speaking at the launch, Siddharth Ramasubramanian, Founder and CEO of Vegolution, said, “In-depth primary research has shown us that vegetarian Indian consumers crave variety and are usually unable to meet their daily protein requirement. Vegolution’s Hello Tempayy will offer vegetarians, fitness enthusiasts and people who want to make conscious food choices, a range of products suitable across meals and cuisines. More importantly, it will bring flavours and textures that fit the Indian taste profile. We are focused on encouraging people from all walks of life to build a healthy and enthusiastic relationship with food.”
Tempayy (traditionally spelt Tempeh or Tempe) dates back several centuries and is made by a natural culturing and controlled fermentation process that binds soybeans into a cake form. It is packed with protein, fibre and good fats, giving vegetarians, fitness enthusiasts and conscious foodies a delicious, nutritious and healthy, plant-based, protein-rich food. Research has shown benefits for overall health, including muscle gain and weight loss. It is also a great food option for diabetics. Tempeh is the best kept protein secret for consumers looking to make healthy food choices. Dairy-free and gluten-free, it is also low in saturated fats and carbohydrates and good for the gut.
Aiming to take people from protein-deficient to protein-positive with a product that can be embraced as a staple by conscious foodies, Hello Tempayy products are manufactured in a custom-built facility in Bengaluru. Priced between ₹130 and ₹150 for 200 gm packs, customers can buy their choice of Hello Tempayy products in Bengaluru through the company website and on select e-commerce platforms.
