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Tuesday, January 18, 2022

Beyond Meat Announces Global Strategic Deals with McDonald’s and Yum! Brands

Beyond Meat, Inc. has announced a three-year global strategic agreement with McDonald’s Corporation. As part of the agreement, Beyond Meat will be McDonald’s preferred supplier for the patty in the McPlant, a new plant-based burger being tested in select McDonald’s markets globally.

Through its partnership with McDonald’s, Beyond Meat will explore co-developing other plant-based menu items – like plant-based options for chicken, pork and egg – as part of McDonald’s broader McPlant platform. According to a company press release, the agreement will bring together McDonald’s iconic global brand with Beyond Meat’s leading expertise in plant-based protein development to create and market innovative new plant-based menu offerings. This announcement further solidifies the relationship between McDonald’s and Beyond Meat, which began in 2019 with the Canadian test of a sandwich made with Beyond Meat’s plant-based patty.

“We are proud to enter into this strategic global agreement with McDonald’s, an exciting milestone for Beyond Meat, and look forward to serving McDonald’s as they bring expanded choice to menus globally,” said Ethan Brown, Beyond Meat Founder & CEO. “We will combine the power of Beyond Meat’s rapid and relentless approach to innovation with the strength of McDonald’s global brand to introduce craveable, new plant-based menu items that consumers will love.”

In addition to this, the company also announced a global strategic partnership with Yum! Brands to co-create and offer innovative plant-based protein menu items that can only be found at KFC, Pizza Hut and Taco Bell over the next several years. Ethan said, “We are honored to enter into a global strategic partnership with Yum! Brands, one of the world’s largest restaurant companies. We look forward to expanding our work with the teams at Yum’s iconic KFC, Pizza Hut and Taco Bell brands to together bring truly delicious plant-based product innovation to consumers.”

Founded in 2009, Beyond Meat is one of the fastest growing food companies in the United States, offering a portfolio of plant-based meats made from simple ingredients.

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