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Tuesday, May 28, 2024

Hatti Kaapi and Oatey Come Together to Launch New Range of Vegan Beverages

Bengaluru-based Hatti Kaapi, a homegrown coffee chain with outlets in several Indian cities, has launched a range of vegan filter coffee.

The brand currently has 115 stores and is planning to expand their retail footprint to over 200 stores.

Hatti Kaapi partnered with Oatey, an Indian oatmilk startup, to introduce an oatmilk-based range of vegan filter coffee and masala chai at their highly popular Indiranagar outlet and the newly-launched outlet inside the Bangalore Club.

The brand plans to add vegan versions to the menus of their other outlets too.

haati kaapi
Hatti Kappi now offering vegan beverages made of Oatey’s oatmilk

Promotive Health and Nutrition’s founder Dr. Vidya is an adviser to Hatti Kaapi for all their plant-based initiatives, including launch of new beverages and snacks.

According to a statement by Oatey, customers were seen enjoying the vegan filter coffee more than their regular dairy-based filter coffees, which the company says “is a pleasant surprise”.

Being oatmilk-based, the new offerings are sustainable, have a low ecological footprint, dairy free, heart-friendly & free from any hormones or preservatives.

Vegan filter coffee at Hatti Kaapi

Recently, Oatey also announced its collaboration with Milano to launch oatmilk-based vegan ice creams at the latter’s Indiranagar outlet, and the same will soon be available at other Bengaluru outlets too.

Oatey was founded by Ankush Jamadagni, an alumnus of NIT Surat and TISS Mumbai; Prashant Chauhan, a sales professional with over two decades of experience; while the name of the third co-founder is under wraps and the company prefers to amusingly address him as “He-Who-Must-Not-Be-Named” just like the Dark Lord from Harry Potter.

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