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Sunday, November 28, 2021

Leonardo DiCaprio Joins ‘Animal-Free Dairy’ Company Perfect Day as Advisor

Perfect Day, a US-based company that uses fermentation to create animal-free dairy protein, has announced that eight founding members, including Academy Award winning actor and environmental activist Leonardo DiCaprio, have joined its Sustainability & Health Advisory Council.

Besides DiCaprio, Ann M. Veneman, Dariush Mozaffarian, Okezue Bell, Katharine Kreis, Danielle Nierenberg, Mary Shelman, and David Stukus, have also joined the council. The members will guide Perfect Day on matters of health and wellness and the environment, all to help the company maximise the good it can do through its impact-driven business model.

The advisory council includes experts across agriculture, health and wellness, food policy, sustainability, and nutrition. It will advise the company on its roadmap to tackle the most significant food and environmental issues with the greatest impact, provide diverse perspectives to help Perfect Day navigate challenges at the intersection of health, agriculture, sustainability, food, and technology; and hold Perfect Day accountable to ensure that business and global impact go hand-in-hand.

Founded in 2014 by Ryan Pandya and Perumal Gandhi, Perfect Day utilises fermentation to create proprietary ‘flora-made’ dairy protein. The company says that its ingenious animal-free protein can be used across a range of products — from ice cream and milk to cheese and butter — to deliver the same taste and texture of dairy without the environmental, animal welfare, or food safety concerns.

perfect day
Perfect Day co-founders Ryan Pandya and Perumal Gandhi

Pandya, Perfect Day CEO and co-founder, said in a statement, “We began Perfect Day with a mission to create a kinder, greener tomorrow. Our mission is urgent, and the direction of this group will help us maximise our impact. Leonardo DiCaprio and our other Council members share our passion and hunger to combat the climate crisis and foster a global food system that prioritises nutrition equity. Together, we’ll work to bring more nutritious, scalable, and sustainable options to people around the world.”

The company states that it has commissioned a comprehensive Life Cycle Assessment (LCA), which is an evaluation of environmental impact measured by inputs along a supply chain, on its non-animal whey protein. According to the LCA, its whey protein production generates at least 85% and up to 97% fewer greenhouse gas emissions than conventional production methods.

DiCaprio said, “A full-fledged response to climate change must bring innovation to all aspects of our daily lives – including to the foods we consume. Perfect Day’s forward-looking vision offers a new model for reducing the impact that our diets have on the planet. I’m pleased to be part of their advisory council and work together to support our shared urgent environmental mission.”

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