Max Protein, a brand known for its high protein products, has launched a range of peanut butter in multiple flavours in the Indian market.
The vegan and gluten-free peanut butter spread is prepared with all-natural ingredients and each spoon contains 5 gms of protein. It is made with roasted peanuts and has no preservatives, artificial flavours, or colours in it.
The new flavours are Classic Crunchy, Spicy Chutney, Choco Creamy, Tangy Tomato, and Classic Creamy.
Regular peanut butters usually come in two variants – creamy and crunchy – so this might be the first time that a company has launched these nut butters in five sweet and savoury flavours.
“Multiple brands out there are targeting the health-conscious Gen Z and millennials. Peanut butter is a naturally nutritious category, and we don’t want Indian families to miss out on it,” Vijay Uttarwar, Founder and CEO, Max Protein, said in a statement.
“By offering innovative spicy variants under peanut butter (first in the category), we wish to even extend this appeal to the consumers who are not fans of peanut butter but will consume these with the introduction of tasty innovative variants. Yes, the acceptance of peanut butter among Indians is dynamically changing with the change in eating habits, thus, it will shape a healthy tomorrow for Indians,” he added.
Max Protein is a brand of Naturell India Pvt. Ltd., a health and lifestyle company that markets a range of products including nutrition bars, protein bars, protein cookies, protein chips and now protein peanut butter.