Personal care brand mCaffeine has launched a new caffeinated hair care range made using vegan milk.
The ‘Latte Range’ adds to the brand’s existing Naked & Raw Hair Care range and has been crafted to give relief from damaged hair. The new line includes – Naked & Raw Latte Coffee Shampoo, Conditioner, Hair Mask, Cream Oil and Hair Cream.
The products are made using two types of vegan milk – coconut milk and oat milk – in alignment with its 100% vegan philosophy. In addition to vegan milk as its principal source of nourishment, moisturization and damage repair, ingredients such as shea butter and murumuru butter help in reducing frizz, moisturizing dry hair, repairing split-ends, preventing breakage and strengthening hair. The range is also infused with vegan plant keratin to protect damaged hair, a media release said.
Talking about the launch, Tarun Sharma – Co-Founder & CEO – mCaffeine, said, “The Latte Range of products has been formulated keeping this in mind, enabling our customers to choose both – leading a sustainable life and caring for the planet alongside self-care without compromising on quality. mCaffeine takes utmost delight in its efforts to set new benchmarks of self-care coupled with sustainability.”
The caffeinated personal care brand is 100% Natural, Vegan, Cruelty-free and PETA Certified. The products are free from SLS and Paraben, FDA-approved, and dermatologically tested.