Blue Tribe, the alternative protein company best known for its flagship product – vegan chicken nuggets, is all set to launch its plant-based products in Tricity – Chandigarh, Panchkula and Mohali. This was first reported by The Vegan Indians in February this year.
The cities that are renowned for their chicken tikka, butter chicken and mutton chap will now get to taste the plant-based versions of Chicken Keema and Chicken Nuggets from Blue Tribe.
The company is also focusing on developing plant-based chicken and pork sausages, and to create a texture similar to their traditional counterparts, they will come coated in pure pea protein adding to the crunchiness.
Blue Tribe has started manufacturing plant-based products locally in the Chandigarh Tricity.
“We are thrilled to launch our plant-based meat products in the cities known for delectable non-vegetarian cuisines containing wholesome protein, vitamins and other nutrients. This is sort of a true test for us, if we can encourage meat lovers in Chandigarh and surrounding areas, it will take us one step closer to our ultimate goal of reviving and rejuvenating mother Earth,” said Sandeep Singh, Co-founder of Blue Tribe.
“It is extremely important to understand that we are in no way asking people to stop eating non-vegetarian food. As of now, the overabundance of meat production in the world is dangerously contributing to the rapid emission of the greenhouse gases in the environment. We simply want to offer an alternate plant-based meat product so that the excess meat production can be reduced and nature can take a breath of fresh air,” he added.
Blue Tribe is working on a DTC business model and is also catering to the HORECA segment. It is currently present in several cities including, Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Kochi, Hyderabad, Kolkata, Chennai and now Chandigarh. The brand is looking forward to expanding its reach in Indore and other Indian cities, according to a statement.