‘The Body Shop’, the global beauty brand known for its clean formulations, has announced that it is on the way to become 100% vegan by 2023. The London-based company said that it will rework on its entire formulations portfolio to meet the standards set by The Vegan Society, the organisation behind the ‘Vegan Trademark’.
The Body Shop started campaigning against the use of animal testing in cosmetics in 1989, and was one of the first global cosmetics company to raise its voice against this cruelty. It is now all set to go vegan by removing animal ingredients used in its products. The company owned by Natura &Co will eliminate ingredients such as honey and lanolin from its entire range.
According to the company, it will become the first global beauty brand with the Vegan Trademark. The company already offers several vegan products and will have to work on a few remaining ones to go completely vegan.
Lionel Thoreau, Global Brand Director, The Body Shop, told Global Cosmetic News, “Our decision to go 100 percent vegan is a natural next step for The Body Shop. Thanks to our founder Anita Roddick, we were the first beauty company to fight against animal testing in cosmetics, and the first major global beauty brand to use cruelty-free musk in our fragrances. Vegan beauty is a critical next step in our sustainability and environmental endeavours. This, along with our global refill and in-store recycling programmes makes The Body Shop a destination for ethically-minded customers.”
The Body Shop’s refill stations are aimed at cutting down the use of plastic, and the company plans to roll-out refill stations across 500 UK stores by the end of this year, and a further 300 across the globe in 2022.
Besides this, the beauty major will also expand its recycling scheme to cover 800 stores in 14 markets by the end of the year. Under the recycling scheme, customers can return empty boxes and tubes to stores for recycling.
