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Tuesday, January 18, 2022

The Switch Fix Launches Mushroom-Based Vegan Haircare Range

Clean and conscious personal care brand, The Switch Fix (TSF) has joined hands with homegrown mushroom start-up, Shroomery to launch Magic Shrooms, a range of hair care products that includes hair mask bar, shampoo bar, conditioner bar, scalp serum, featuring key ingredient – mushrooms.

The collaboration stems from TSF’s commitment to minimize carbon footprint by sourcing locally grown ingredients alongside promoting other organizations committed to sustainability.

Mushrooms are widely popular as an ingredient in skincare due to their ability to repair the skin barrier, and Magic Shrooms range reintroduces mushrooms as a nurturer for a healthy scalp.

Environmental stresses such as climate change and extreme weather cause the scalp barrier to weaken, leading to a damaged scalp unable to retain moisture – further exacerbating ageing of the scalp, dry and brittle hair, hair fall and overall loss of shine.

With this collaboration, TSF and Shroomery aim to provide a fix through their new product range and broaden the horizon of haircare regimens by ushering scalp health into the haircare conversation, says a media statement released by the company.

Featuring Shroomery’s King Trumpet Mushrooms, the bundle of products is crafted to strengthen the scalp barrier, combat oxidative stress, and soothe sensitive scalps, especially during extreme and erratic weather.

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The company says its range has been curated using Mushrooms specifically for their anti-hyaluronidase properties – which prevent hyaluronidase from attacking hydrating and vitality-boosting chemicals on our scalps, such as collagen and hyaluronic acid.

Commenting on the launch, a spokesperson for The Switch Fix said, “To us, mushrooms are magical. More so, when sourced locally from Shroomery. Many of us can feel our scalp health becoming worse and worse due to extreme weather conditions. Most of us are experiencing dry scalps to the point where they feel dehydrated. This happens because environmental stressors are weakening our scalp barrier. We’ve formulated Magic Shrooms, with mushrooms’ magical properties, to rehydrate a dehydrated scalp and also be kind to our changing planet.”

Spokesperson for Shroomery added, “While the benefits of fungi extend far beyond the kitchen, they’re still only known as a culinary delicacy in India. Mushrooms have been used in skin care and supplements for thousands of years across the globe, and we’re glad to be able to shed some light on their magic through our partnership with Switchfix. With a primary focus on sustainable hair and scalp care, we’re very excited for everyone to try the Magic Shrooms and hopefully enjoy it as much as we enjoyed working on it.”

The limited-edition Magic Shrooms bundle includes Hair Mask Bar, Shampoo Bar, Conditioner Bar, and Scalp Serum.

Shroomery is a mushroom farm near Gurgaon, which grows a wide variety of mushrooms to suit different cuisines, tastes and textures for homes and restaurants across the country. Some of the varieties they grow are oyster, portobello, shiitake and king trumpet.

Product Price (20% Introductory Discount)

∙ Magic Shrooms Shampoo Bar ₹439

∙ Magic Shrooms Conditioner Bar ₹419

∙ Magic Shrooms Scalp Serum ₹429

∙ Magic Shrooms Hair Mask Bar ₹559

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