Blueview, a new sustainable footwear brand, has launched the ‘world’s first’ biodegradable shoe. The company has replaced petroleum plastics with plant-based plastics to create its inaugural sneaker – the Blueview Pacific.
This sneaker utilizes innovative plant-based materials, including Soleic and PlantKnitTM, to create a sustainable sneaker, which according to the company is not only comfortable but also durable. The Blueview Pacific sneaker is available for pre-order across the US for $135.
Blueview spent more than six years researching and developing Soleic, the world’s first high-quality, renewable and fully biodegradable polyurethane foam. The Soleic foam makes up the arch support, and durable cupsole and outsole, while PlantKnitTM is the world’s first plant-based and fully biodegradable machine knitted shoe upper. Each pair of sneakers contains a removable organic canvas cotton strap, allowing consumers the option to wear these shoes as a loafer or a slip-on.
Dedicated to protecting the planet from plastic pollution, the company has ensured that every single component of these shoes biodegrades under aerobic composting conditions, which means, they will completely break down when exposed to air, moisture, and microorganisms in compost.
“It is a dream come true to see our Soleic foams finally reach the consumer market,” said Stephen Mayfield, CEO of Blueview and co-inventor of Soleic foams. “Combining this innovation with world-class design and manufacturing to complete the Blueview Pacific, we are excited to provide consumers with a revolutionary footwear experience.”
“As a surfer, I’ve seen firsthand how our oceans are being affected by plastic pollution,” said Tom Cooke, co-founder and president of Blueview. “By uniting my expertise in the footwear industry with the advancements developed by our science team, I am proud to provide our customers with access to the world’s first biodegradable shoe.”