Beyond Meat, the pioneer in the global meat substitute market, has announced the launch of Beyond Chicken Tenders in select US restaurants.
The new product boasts of the same taste and texture as traditional chicken. It also cooks fine, with a crispy exterior and a succulent inside. Consumers will now find this 2021 Food and Beverage (FABI) award-winning product across select US restaurants.
As the demand for chicken increases globally, Beyond Meat is innovating constantly to come up with ethical and environmentally sustainable alternatives.
The US market is currently facing a shortage, a need gap Beyond Meat aims to fill. With restaurants struggling to meet the skyrocketing demands for chicken, the product comes as a saviour.
According to the company, Beyond Chicken Tenders are versatile and can be used in a variety of foods, such as salads, tacos, appetizers and entrées alike.
With a composition of 14g of protein per servings, the new Beyond Meat product is a good protein source and comes with 40% less saturated fat concentration when compared with conventional tenders.
The non-GMO product is produced using simple and clean plant-based ingredients like faba beans and peas, and has zero cholesterol content, and no antibiotics or hormones.
Beyond meat has come a long way since its 2012, and is best known for its Beyond Burgers. With its latest innovation making its way in the US restaurants, the company is hopeful of delivering the best-in-class vegan chicken product yet.
“We’re innovating the poultry market with the new Beyond Chicken Tenders—the result of our tireless pursuit for excellence and growth at Beyond Meat,” stated Dariush Ajami, Chief Innovation Officer, Beyond Meat, in a company statement. “As with all our products, Beyond Chicken Tenders offer delicious taste and an exceptional culinary experience, along with strong nutritional benefits. Innovation is at the heart of Beyond Meat, and Beyond Chicken Tenders are the latest example of our mission to create groundbreaking, tasty options that are better for people and for our planet.”
Beyond Meat’s vegan alternatives are available across 80 countries and 39,000 foodservice locations.