Almost a year after entering the plant-based milk market with Simply Almond, Coca Cola’s Simply brand has now introduced a range of oat-based drinks in the US market.
The company is offering oat milk in three flavours—original, vanilla, and creamy. The creamy variant has a richer texture that foams well, and can be used as a coffee creamer. Made with gluten-free and non-GMO oats, the milk uses simple ingredients and is free from additives. Each bottle of 46-ounce has calories range from 80-110 per serving per flavour.
The global oat milk market size is projected to reach $995.3 million by 2027, registering a CAGR of 13.4% from 2021 to 2027. Some of the major factors driving the growth of oat milk segment are awareness around the benefits of oat milk, adoption of veganism, and lactose intolerance. The high growth of oat milk is also driven by its use in some of world’s largest coffee chains such as Starbucks.
North America continues to dominate the oat milk market, attributed to the growing consumer awareness about the health benefits of oat milk, along with an increasing number of new product launches. There is also a rising demand for oat milk in the Asia Pacific region, which is expected to be the fastest-growing market in this segment in coming years.
