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Saturday, November 27, 2021

Greend India Launches its First Brick-and-Mortar Store in Mumbai

India’s leading online vegan store Greend India has today opened its first physical store at Powai in Mumbai. Launched by Sephra Abraham and Sana Shaikh in 2019, Greend India started off as a 100% vegan hamper service with the motto of “bringing accessibility to affordable and nutritious vegan items”.

Sephra, Co-founder and CEO of Greend India, conceptualised the design of the store with Rad Co Lab, an independent architecture firm based in Mumbai. According to the duo, the idea behind the store is to help customers achieve real accessibility when it comes to vegan products. Since there is no store that exclusively serves vegan needs from Ghodbundar road up until Khar, they decided to open this store to fill in the gap.

The Greend India store will be home to over 100 brands and over 300 products from different categories such as gluten-free, sugar-free, Jain, chocolates, healthy snacking, preservative-free, hemp, protein, amongst others. There will be separate segments on consumables such as zero-waste, personal care, cosmetics, and a lot more.

According to the founders, “Greend India was conceptualised and formed as a result of two frustrated vegans coming together and wanting to make a change in the Indian vegan market. There are thousands of brands across India that manufacture vegan products but the problem is that most of them are scattered, making them inaccessible for a regular customer. This can lead to the preconceived notion that there aren’t enough vegan options in the Indian market. We’re here to revolutionise this very thought process.”

Products ranging from healthy vegan food, gluten-free snacks, to eco-friendly personal care items and bamboo-based home care items are all found in various categories on this Greend India’s platform. “This women-led business aims to help anyone and everyone, either a vegan or a non-vegan, who is curious on how to reduce their carbon footprint based on their daily consumption patterns,” they told The Vegan Indians.

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