Freshly, a meal-delivery service owned by Nestle, has launched a range of plant-based meal options for the first time. The new Purely Plant line consists of six meals that are packed with protein and vegetables.
With a consumer and industry-wide demand for plant-based meal options, as Freshly describes it, the new Purely Plant line consists of six meals that are packed with protein and vegetables.
According to the company, the idea behind the meals was to combine variety, taste, nutrition, and convenience. The ready-to-eat meals can be eaten by simply heating the food.
“We’re thrilled to provide our customers with a convenient way to incorporate minimally processed, plant-based meals into their routines,” Mike Wystrach, Freshly founder and CEO, said in a press release. “We recognize that it can be challenging to eat a more plant-based diet without sacrificing on taste; but with the launch of Freshly’s Purely Plant, we’re laser-focused on delivering a variety of delicious, convenient, and better-for-you meal options, while also supporting flexitarians looking to make simple changes towards a more plant-based lifestyle.”
From burgers to burritos to pasta, there are a variety of plant-based options to choose from, including, Rainbow Harvest Plant-Based Burger with Sticky Carrot Jam & Summer Veggie Sauté, Unwrapped Salsa Verde Burrito with Purely Plant Crumbles, Indian-Spiced Chickpea Curry Bowl with Basmati Rice, Lentils & Veggies, Farmstead Veggie Baked Pasta with Seasonal Veggies & Creamy Marinara, Buffalo Cauliflower Mac & Cheeze with Garlicky Broccoli, and Middle Eastern Falafel Bowl with Garlicky Tahini Sauce & Whole Grains.
The launch is in line with the growing consumer and industry-wide demand for plant-based meal options. According to statistics, since the onset of the COVID-19 pandemic, more than 60 percent of consumers say they are working toward a more plant-based diet, with industry sales surging to $7 billion. Plus, with 65 percent of Freshly customers self-identifying as flexitarians, the desire to incorporate more plant-based foods into weekly meal plans has skyrocketed, said the company.
The addition of this line to Freshly’s menu provides a flavorful way to incorporate more plant-based options into consumers’ routines and can help them make small changes on the road to a healthier lifestyle by swapping just one meal per day with a plant-based option.
Freshly was acquired by Nestlé USA in 2020, and this year, the company announced the 2022 openings of second facilities in New Jersey and Georgia to increase production. Today Freshly ships more than one million meals per week to customers in 48 states in the US.