Fast&Up, a leading health and nutrition brand, has launched Plant Protein for Women under its Terra range of products. The company also announced that it has roped in Bollywood actress Shilpa Shetty as its brand ambassador. The company introduced its new product on the occasion of International Women’s Day.
Fast&Up offers a vegan range of super foods and plant protein under the ‘Terra’ category, and says that it is trying to establish itself as the market leader in India’s fast-growing plant based nutrition market. According to a company press release, the brand aims to cater to the overall health of the entire Indian family in a holistic way through its core belief of intelligent nutrition with vegan products that are informed choice certified.
Available in 3 variants – Mango, Chocolate and Unflavoured – Plant Protein for Women is made of Ayurvedic herbs such as Ashwagandha and Tulsi extracts to reduce anxiety, alleviate stress and remain calm. The new 100% vegan product is made of ingredients such as protein blend, super skin blend, stress management blend and digestive enzyme blend that help fulfil the daily protein requirements of women, while promoting fitness and supporting in weight management. The product provides a complete amino acid profile which is sourced from pea and brown rice protein, according to the release.
Making the announcement, Vijayaraghavan Venugopal, CEO and Co-Founder, Fast&Up, said, “This is yet another milestone for us towards providing high-quality nutrition for the whole family. We are excited to launch Fast&Up Plant Protein for Women on International Women’s Day. They are the strength and pillars of the families and as a brand, we want to ensure that their nutritional needs are taken care of. Fast&Up Plant Protein for Women has been designed in a scientific and well-researched manner backed by Swiss technology to ensure women get their complete amino acid profile from our vegan plant-based protein.”
Each scoop of Plant Protein for Women is formulated with superfoods and herbs that help fulfil daily protein requirements for women. The company says that the product helps delay fatigue, promotes muscle pump, provides power, strength and endurance and helps in weight management. Super Skin Blend is a rich source of antioxidants that help neutralise free radicals damage and promotes skin health, elasticity and firmness.