Singapore is at the forefront of the cultivated (cultured/cellular) meat revolution that is picking pace around the world. It made history by becoming the first country to give a regulatory approval to food tech company Eat Just for commercial sale of its cultivated chicken brand Good Meat.
The same company has now announced that its chicken will now be available for home delivery through Foodpanda, Asia’s leading food and grocery delivery platform. This is a significant milestone for the cultivated meat industry around the globe as this is the first time meat made from lab-grown cells can be ordered directly at home.
Starting April 22, which is celebrated as Earth Day, customers in Singapore can order three dishes featuring Good Meat chicken made in a brand-new way through Foodpanda platform. These will be available for a limited period in the lion city. The dishes available include, Chicken & Rice with coconut rice, pak choi, sweet chili, chrysanthemums, microgreens; Katsu Chicken Curry with jasmine rice, heritage carrots, micro shiso, edible flowers; and Chicken Caesar Salad with kale, romaine, edible flowers, shaved radish, plant-based Caesar dressing.
These dishes are prepared by Singapore’s 1880, the first establishment chosen to serve cultured meat to customers, and will now be the first to have Good Meat dishes delivered by Foodpanda. The two companies also plan to collaborate with additional restaurants in Singapore to offer new dishes for delivery in the months to come. From mid-May, Good Meat selections from JW Marriott Singapore South Beach will be available on the platform.
According to a company statement, to mitigate environmental impacts, each order is packaged in an eco-friendly box made from sustainable bamboo fibre and resin, delivered by Foodpanda riders on e-bikes. Customers will also enjoy a 360-degree immersive film that connects the delivery of Good Meat to the protection, preservation and restoration of our planet’s wild spaces. A Google Cardboard headset is included in every order.
“Bringing Good Meat directly to the homes of people in Singapore with foodpanda is another historically important step in our journey to build a safer, healthier food system,” said Josh Tetrick, co-founder and CEO of Eat Just.
“Food is at the core of our business, and ensuring that we have a sustainable food ecosystem is an important agenda for us. Foodpanda is thrilled to be the first platform in the world to deliver cultured meat dishes so that customers in Singapore can be the world’s first diners to enjoy them from the comforts of their home,” said Jakob Angele, CEO of Foodpanda APAC. “Together with Eat Just, we hope to bring this to more markets – not just in Asia but also in every country in the world where Delivery Hero brands operate.”
The company claims that reactions around cultured meat have been positive since Good Meat’s launch in Singapore. According to research, 70% of Singaporeans who have sampled Good Meat said that it tasted as good, or better than conventional chicken, and nearly 90% of those diners said they would substitute conventional chicken with cultured chicken. The availability of Good Meat dishes on delivery is a positive step forward in increasing public awareness and enthusiasm about cultured meat, and marks a key leap in the mass adoption of cultured meat as part of our joint efforts to create a sustainable food ecosystem.