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Saturday, July 20, 2024

Breaking: MilkinOats Launches ‘India’s First’ Oatmilk-Based Personal Care Range

Adding yet another feather in its cap, India’s homegrown oatmilk brand has announced the launch of a first-of-its-kind range of personal care products made from oatmilk. The company has been making waves in the Indian plant-based space with a series of unique product offerings, including recently launched Oatmilk chocolates – the first in India.

The range called ‘Daily Essentials’ combines the goodness and natural properties of oats and oatmilk to offer an exfoliating, moisturising and nourishing experience for your skin. According to the company, oatmilk skincare products are perfect for dry and very dry skin.

At present, there are five offerings under the range: Oat ‘n’ Raspberry Pie Bathing Bar, Oat ‘n’ Raspberry Pie Body Butter, Oat ‘n’ Raspberry Pie Crème Body Lotion, Oat ‘n’ Raspberry Pie Mini Bath Bomb, and Moisturizin’ duo: Crème Body Lotion + Body Butter.

Ashna Goel, MilkinOats’ Founder and Managing Director, told The Vegan Indians, “We wish to build MilkinOats into a complete lifestyle brand where we offer the goodness of oats to our consumers in every form, and the personal care range made with oatmilk was the next innovative set we could think of while expanding as a lifestyle brand.”

“In addition to Oatmilk being extremely nutritious for health, it has numerous skincare benefits (which were unexplored). Oats are rich in proteins, vitamins, minerals and antioxidants, which not only help cleanse your skin but also ensure that it is hydrated enough to make you look beautiful for a longer duration,” she added.

MilkinOats Daily Essentials range is 100% vegan, organic, chemical-free, paraben-free and cruelty-free. The products are available on the company’s website.

A couple of days back, Goodmylk too had announced a similar development. The company has joined hands with The Switch Fix to launch a shampoo bar enriched with cashew and oat milk.

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