Pizza Hut and Beyond Meat have come together to launch a plant-based version of the former’s top selling pizza topping – pepperoni – in the U.S. market.
The new ‘Beyond Pepperoni’ pizza is tempered with spices and offers a wonderful balance of heat and flavours. It offers the same taste and texture of the classic pepperoni, according to the company.
Being plant-based, it cuts down on the cons associated with traditional meat and contains ingredients such as peas and rice with zero soy, gluten, GMO, hormones, antibiotics and cholesterol.
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The Beyond Pepperoni pizza will be available starting 10th August across select 70 Pizza Hut locations in the U.S.
As part of their partnership, the two biggies are brainstorming over more joint innovations to cater to the rising crowd of conscious consumers.
“Pizza Hut’s new Beyond Pepperoni Pizza delivers the same iconic taste as our original pepperoni that fans know and love,” said Georgeanne Erickson, Chief Brand Officer, Pizza Hut. “With this new plant-based option, we’re giving customers more choices and more reasons to love Pizza Hut.”
“We know there is strong consumer demand for pepperoni, and we’re thrilled to unveil a game-changing plant-based pepperoni topping as the next chapter in our innovation-focused partnership with Pizza Hut,” stated Dariush Ajami, Chief Innovation Officer, Beyond Meat. “We’re confident fans will love Beyond Pepperoni as it delivers the crisped edges and savory flavor profile of Pizza Hut’s classic pepperoni with the added benefits of plant-based meat.”
Beyond Pepperoni Pizza will be available only till stocks last and in all five cities of Albany, New York; Columbus and Macon, Georgia; Houston, Texas; and Jacksonville, Florida.
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In February last year, Beyond Meat announced a global strategic partnership with Yum! Brands to co-create and offer innovative plant-based protein menu items for KFC, Pizza Hut and Taco Bell over the next several years.
With this new development, Beyond Meat will work with the pizza giant to make plant-proteins easily accessible for pizza lovers around the world. They will keep collaborating to add more innovative plant-based items to the menu.
Together, they have launched plant-based meat toppings in Belgium, Canada, US, Puerto-Rico.